Real Estate Technology Companies
Gary Keller now says that Keller Williams Realty is now a real estate technology company. I will be the first to admit, that just like any new technology, Keller Williams Command has a learning curve. There were days that I thought it was terrible. However, as I played and learned how to use it I have grown to love all that I can do with this real estate technology platform. Beginning with a fantastic CRM (Client Relationship Management) that allows me to stay on top of my clients by keeping in touch. It also helps me to keep track of the “opportunities” that I have on the horizon. By using (you guessed it) the opportunity tag I can look, daily, at who I need to reach out to that has expressed a level of interest in buying and/or selling real estate. Furthermore, in Command you can create terrific marketing pieces both print and social, and target the market segments you wish to market to. The best thing is that much of the marketing is free and the for fee marketing is soooo cost effective. This is truly one of the most impressive parts of Command and is where it out shines every other CRM that I have seen on the marketplace. This is just a couple of things that KW Command can do. There is so much more including tracking your entire business and your potential earnings this truly was “Built by Agents for Agents.”
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Command does all this and keeps that data you have earned safe and secure and where it belongs.
Admittedly, I am still a novice at all KW Command can do, however I am committed to learn it. There is so much help and training out there available for Keller Williams Agents to learn it. IT just takes a bit of time and practice. This CRM does help me to build a better practice by staying on top of my clients needs and delivering them best service possible. And that is what it is truly all about. It is my belief that this CRM will help agents build great real estate careers with happy clients and continued referrals.
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